With 169 million active users on eBay, it makes sense that your business should consider the marketplace as a platform to sell your products on. Its worldwide reach means that you can expand your customer base and sell to people all around the world.

So, what are the key things you should consider when setting up your own eBay business? Let’s look at three important factors to take into account when becoming an eBay seller.

Identify a niche

If you’re starting from scratch with your eBay shop, you need to consider the products you’ll be selling. If you can identify a niche for your products, selling on eBay could be very lucrative. You may want to spend some time looking at the trends and what kind of products tend to have strong sales.

If you’re already running a business and want to use eBay as an additional channel for sales, you should consider the similar products available on the marketplace and perhaps lower your prices to remain competitive.

Listing Your Stock

When you’re listing your stock on your eBay shop, there’s two important things that you should think about – detailed product descriptions and clear photographs. These could have a significant effect on your sales and your business’s success as you have three seconds to catch a customer’s eye and make a good impression.

Customers are more likely to do business with a seller that looks professional and when they know exactly what they’re buying. For example, if there are no photos available some customers may not even stop to read the product description.

Ensure you have sharp, clear and vibrant photos of your products from a variety of angles and your product description should be detailed, grammatically-correct and entice the buyer to choose your products.

Increasing Sales

In order to keep your sales strong, you should make sure that every single customer leaves satisfied. This can help boost recommendations and repeat business, allowing you to build up a loyal customer base.

So, how can you ensure that your customers keep returning? Here are a few tips:

  • Including handwritten notes or compliments slips in your packages
  • Responding to queries quickly
  • Sending personalised and friendly emails
  • Ensuring your parcels arrive safely and on time by using a reliable courier service, like InXpress.

These things will help you secure a good reputation for your business and encourage customers to continue returning to buy your products. Follow our tips for establishing yourself as trusted eBay seller and once your products have begun to gain popularity, you can think about growing your business even more and maximising your profits.

Author: Katie

Katie is a finance specialist with one of the biggest firms in London. From savings to investments, there’s nothing she can’t advise on and she’s here to help spread the word and help you on your way to financial freedom.

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